Exhibitors

Based on brand management experience and knowledge of fashion trends, YIFE create a total new platform merging together with contemporary clothing art, creative artist and media focus-Mishowroom. Co-founded with Mr Gabriele Sportoletti, who owns a wealth of showroom management experience in Europe. Mr Gabriele Sportoletti has 25 years of work in fashion industry, has been committed to fashion promotion, meanwhile he has his own showroom in Europe and got a prominent success.

Mishowroom presents more than 30 high -end fashion brands , following the trend of multi-brands stores and transmission of costume culture. With keen fashionable tentacles, depth interpretation fashion era, to satisfy the consumers desire to improve the quality of their lives and style.

The name of Mishowroom inspired from fashion city Milano, just as its name implies is synonymous with fashion, also marks our determination to move fashion trends to Shanghai. ‘to improve the quality of consumers clothing art and life’ as the core concept, mishowroom creates a space for fashion and art distribution as well as exchange platform for brand owners, multi-brands store, fashion buyer and media .

Mishowroom launch in headquarter of Yife group, adjacent to Shanghai Hongqiao transportation hub, 10 minutes drive to Hongqiao Airport and National Convention and Exhibition Center ( NCEC) and 30 minutes interaction with downtown CBD.

Womenswear

ATOS LOMBARDINI
RIDERS ON THE STORM
RARE
NUDE
DOUUOD

Menswear

7 CAMICIE
PEB
RIDERS ON THE STORM
RARE
DSQUARED2
JUST CAVALLI
MOSCHINO

Accessories

BRACCIALINI
WOOD’D
GEMMA ALUS
SALAR