Event Records

Over 8000 industry experts were present each season, among which 50% were professional buyers. The influence of MODE increases year by year.

Buyers came from home and abroad, mainly were from well-developed regions.

International Guests

MODE SHANGHAI spares no effort to invite internationally renowned boutiques owners to see the show and to merchandise.
Their extensive industry experience brings valuable advice to our showrooms and brands.
MODE is becoming an important platform for international buyers to get to know Chinese designs.


H.Lorenzo, founder and owner of a world renowned boutique store, H.Lorenzo

Jesse Hudnutt & Carol Song

Jesse Hudnutt & Carol Song buyers from a world famous boutique store, Opening Ceremony

Jack Cassidy & Mia Poirier

Men’s wear buyer from Selfridges (left).
Women’s wear buyer and product manager from Machine-A (right)

Mario Dall'Oglio

Mario Dell’Oglio, Chairman of the Italian Chamber of the Fashion Buyers

Mode Shanghai has invited to the show not only top buyers but also world famous media people, including Diana Pernet and Lynn Yaeger.
With their professional perspective and world wide influence, these media people help Mode Shanghai and exhibitors gain more attraction.

Diane Pernet

Famous fashion critic,photographer,fashion designer,fashion blogger

Lynn Yaeger

World famous fashion critic; columnist for Vogue us and New York times

Sara Maino

senior fashion editor and project leader from Vogue Italy

Armand Hadida

founder of the world’s top fashion show, Tranoi




Installation and Lease